描述信息

【内容简介】

For sports brands, whether it is some world-famed games like Olympics and World Cup, or some less-known local sports brands, visual language is a key for sports brands and events to establishing an identity, creating a fan base, and generating positive influence. WIN OUT: Sports Graphic Design and Branding handpicks from around the globe more than 80 inspiring designs for sports brands and events and interviews with some select designers to share their views of point about sports design. Whether you are an experienced sports professional or a newcomer to this field, you will surely find some inspiration for sports design and branding in this book.

对于体育品牌而言，无论是奥运会、世界杯等世界知名赛事，还是一些知名度较低的本土体育品牌，视觉语言都是体育品牌和赛事树立形象、打造粉丝群、产生积极影响的关键。胜出：体育平面设计和品牌精选来自全球80多个体育品牌和活动的鼓舞人心的设计，并采访一些精选的设计师，分享他们对体育设计的观点。无论你是一个有经验的体育专业人士还是这个领域的新手，你肯定会在本书中找到一些运动设计和品牌的灵感。