·logo设计全过程一本通，从客户要求，到绘制草图，再到落地实行手把手教学。

·涵盖行业前沿知识理论指导，实用的logo色彩搭配、字体选用、图形设计大揭秘。

·高端品牌案例分析，详尽解读全球设计师如何玩转logo设计。

Logo设计是一项充满挑战的任务。本书将在详实的行业前沿知识理论指导下，提供实用的logo设计全过程手把手教学，从客户沟通到细化方案、从绘制草图到制作延展设计。本书还详细介绍了logo设计中的三大关键元素：色彩、字体和图形，每一处理论都结合例子进行了详尽深入的分析。此外，编者精心挑选了50个高端品牌的案例分析，深入剖析全球各地的优秀设计师们如何一步一步独具匠心地将logo设计打造成为精致的艺术品。

Logo design is a complicated and demanding task. This book, as a very practical guide, offers step-by-step instructions for the designer to have a complete understanding of how to design a logo, from interviewing the client, creating logo variations to making a standards manual. It also includes introduction to the key elements in logo design — colors, typeface and shapes, each of which is analyzed with specific examples. Last but not the least, with 55 carefully selected cases, the book will go into detail and take a closer look at how these excellent logos evolve and become delicate art works.